A number of companies are latching on to famous writers like Jonathan Safran Foer, who persuaded Chipotle to start an author series on bags and cups.
from NYT > Home Page http://rss.nytimes.com/c/34625/f/640350/s/40f36a1c/sc/8/l/0L0Snytimes0N0C20A140C110C30A0Cfashion0Cgot0Ea0Ebest0Eseller0Echipotle0Emay0Ecome0Ecalling0Bhtml0Dpartner0Frss0Gemc0Frss/story01.htm
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